EU General Product Safety Regulation (GPSR)
ENFORCEMENT TIMELINE
Fully applicable from December 13, 2024 (transition from the General Product Safety Directive complete)
Overview
This law upgrades and modernizes the former General Product Safety Directive (GPSD) into a directly applicable regulation, addressing the growth of online sales and the emergence of connected smart products with AI and cybersecurity features. It requires the appointment of a Responsible Person established in the EU, product traceability, and reporting of serious incidents through the Safety Business Gateway.
Enforcement Timeline
May 23, 2023: Regulation (EU) 2023/988 is published.
June 12, 2023: The regulation enters into force.
December 13, 2024: The 18-month transition period ends, and the regulation becomes directly applicable across all EU member states.
Business Impact
Japanese companies selling products into the EU through cross-border e-commerce or B2B channels must secure a Responsible Person established within the EU and clearly display that person's contact details and traceability information on products and packaging.